This was a PSA campaign project in my motion design class. I was able to combine my knowledge of creating the branding of a campaign while adding motion to it. The motion added a new component that enhanced my project as a whole. Working with children has always been a passion of mine so much so I almost went into teaching. I wanted to choose a topic that was close to my heart and illiteracy is a huge problem in the US. The statistics I found continually backed up my passion for this project when researching it. Illiteracy is not widely talked about and I wanted to create a campaign that changed it. I loved this project and the way it visually turned out.